About the company
Beyond Bancard is a U.S.-based payments company providing payment processing, point-of-sale systems and e-commerce payment solutions to businesses across the United States. It is building its first India team in Bengaluru.
The role
A hands-on Digital Marketing Manager based in Bengaluru to lead marketing aimed at U.S. business owners, build and manage a small marketing team, and drive measurable growth. The main objective is a steady flow of qualified U.S. business leads that convert into active customers, working closely with the U.S. sales and leadership teams.
What you will own
- U.S. B2B marketing strategy: campaigns for payment processing, POS and e-commerce payments; industry-specific offers and landing pages for merchant segments; monthly plans, budgets, content calendars and goals
- Paid advertising and lead generation: Google Ads, Meta (Facebook, Instagram) and LinkedIn; test TikTok, YouTube, retargeting and emerging AI ad platforms such as ChatGPT; keywords, audiences, ad copy, creative testing, bidding and budgets; lead-generation funnels optimised for lead quality, CAC and ROAS
- Social media, content and video: brand-building social strategy; direct graphics, short-form video, product demos, testimonials and educational content; clear creative briefs and feedback
- SEO and website: SEO strategy, website content and landing-page conversion, including content for AI-powered search
- Email, CRM and sales collaboration: nurture and re-engagement sequences; define qualified leads with sales; connect marketing to CRM outcomes (appointments, applications, activated merchants)
- Team leadership: recruit and manage designers, video editors, SEO specialists, freelancers and agencies; set workflows, briefs and reporting standards
- Analytics: GA4, Google Tag Manager, pixels, UTMs and CRM integration; report spend, qualified leads, cost per qualified lead, conversion, CAC and pipeline
Who we are looking for
- Proven digital marketing experience, including marketing B2B products or services to U.S. customers
- Hands-on management of Google Ads and Meta campaigns; working knowledge of LinkedIn, TikTok, YouTube and organic social
- Has led a small marketing team or managed several creative and marketing specialists
- Track record of generating qualified leads and improving campaign performance
- Strong SEO, content, email, landing-page and conversion-optimisation skills; strong analytics and attribution
- Excellent written and spoken English for a U.S. business audience; works with agreed overlap with U.S. hours
- Preferred: payments, merchant services, fintech, POS, SaaS or B2B tech; marketing to U.S. small and midsize businesses; built a marketing function from scratch; video and performance creative; campaigns on ChatGPT or other emerging AI ad platforms; understanding of CAC vs lifetime value in recurring-revenue businesses
Details
- Location: Bengaluru, work from office
- Experience: 4-8 years
- Overlap with U.S. hours as agreed